Re-purposed existing creative assets to make new edits that speak to a variety of beauty products while the world was on lockdown
during the COVID-19 pandemic.

YOU DON’T HAVE TO WEAR MAKEUP, BUT IT HELPS #ButItHelps to …

wear your favorite lipstick even if you’re in your sweats at home.

change your nail color often, like a brand new outfit for your hands.

wear a red lip when you FaceTime your date.

curl your lashes even if you can’t curl up to your special someone.

wear a new lip color even if you and your friends (via Zoom of course) have no place to be.

be in the nude (well, almost), even if it’s only a matte lip.

wear your favorite eyeliner even if you’ve stared at your phone all day.